Service Overview
Metadata is key to ensuring easy discovery of content. Leveraging our flagship product, CLEAR® Media ERP, PFT undertakes new metadata creation as well as the enrichment of existing metadata. We deliver genre-specific cataloging for episodic TV content, feature titles, news, sports and documentaries, in addition to country-specific and culture-specific content.
- Tagging according to assets, scenes, songs, characters etc.
- Processing of global and descriptive metadata
- Automatic extraction of technical metadata
- Localization of metadata
- Supervised Machine Learning process
- Recommendations for contextual ads based on tags
- Global capabilities to handle foreign language content
- Metadata consulting:
- Building of cataloging taxonomy
- Pre-built taxonomy for specific usage of content — Production, Archival, OTT, VoD, Broadcast etc.
- Creation of new taxonomy
- Artificial Intelligence (AI) driven metadata extraction:
- PFT's CLEAR® Vision Cloud is a native media recognition AI platform
- Helps identify complex elements such as compound objects, sounds, commentary, actions and best suited (contextual) thumbnails
- Data Analytics: Unearthing insights by correlating viewership data, metadata, videos and consumer feedback
- Tailored analytics that track viewer experiences and content usage
- Insights into media distribution channel performance
