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Back to ListingPrime Focus Technologies Signs Deal with Complex Networks for Media Asset Management on Cloud
April 21, 2017Hybrid Cloud-Enabled CLEAR™ Media ERP Suite’s Cloud MAM module deployed to manage end-to-end content operations
Culver City, CA (Apr 20, 2017) – Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed a Media Asset Management (MAM) deal with Complex Networks, the new entity owned by Verizon and Hearst. PFT has deployed CLEAR Media ERP Suite’s media asset management module, Cloud MAM to establish and operate a centralized, digital content repository that is easily accessible by departments across Complex Networks as well as for their content partners. CLEAR will be used for content operations, media asset management and expansion of Complex’s content distribution channels.
With unparalleled reach to millennials and Gen Z, Complex Networks offers a dynamic portfolio of video first brands positioned to serve diverse audiences. CLEAR Cloud MAM will orchestrate end-to-end processes and workflows for content ingest, metadata modelling, storage, review & approval as well as library and archive management. Cloud MAM will provide toolsets and mechanisms needed for seamless collaboration between various stakeholders of the network, including production houses, field producers and internal editorial teams. The Hybrid Cloud architecture will enable managing content workflows across multiple distributed Complex Networks’ locations while leveraging the benefits of the Cloud SaaS offering.
“Cloud based media solutions are re-writing every aspect of the content lifecycle – from aggregation and management to distribution and delivery,” said Aleksey Baksheyev, CTO, Complex Networks. “CLEAR is natively cloud and has proven expertise in managing local infrastructure, while supporting distributed workflows across sites and public cloud infrastructures as necessary through its centralized MAM application. This makes PFT the ideal partner to help us manage content more efficiently and expand our content distribution channels, meet increasing consumer demands, and achieve commercial objectives.”
“It is exciting to be working with an innovative company like Complex Networks to help them deliver cutting edge content to new-age audiences that are veering away from traditional TV,” said Patrick Macdonald-King, President, Americas at Prime Focus Technologies. “CLEAR’s hybrid architecture offers our clients a unique value proposition and I am pleased it will play a vital role in helping Complex Networks manage their workflows and execute content operations flawlessly across multiple locations with lowest Total Cost of Operations (TCOP).”
PFT’s award winning CLEAR Media ERP Suite has been successfully deployed on Cloud for over nine years now and currently operates over 170 hybrid cloud locations. CLEAR offers broadcasters, studios, brands, sports and digital organizations a one-of-a-kind technology that drastically lowers the TCOP, unlike any other.
About Prime Focus Technologies
Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEARTM for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their TCOP by virtualizing business processes around content and managing the business of content better.
PFT works with major M&E companies like 21st Century Fox-owned Star TV, Hearst, Warner Bros., CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Tru TV, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon Prime, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.
PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit: www.primefocustechnologies.com.
About Complex Networks
Complex Networks, formed from the acquisition of Complex Media Inc. through a joint venture by Verizon and Hearst, is a global lifestyle brand and media company and one of the most influential voices in popular culture today. Complex Networks generates over 810 million video views a month across its digital channels – Complex, Collider, First We Feast, Rated Red, Pigeons and Planes, Seriously.TV and more – and is a top 10 publisher in the U.S. for social engagement on channels like Facebook and YouTube.
Complex Networks develops and distributes original programming for its channels and through output deals with premium distributors including go90. The company cultivates content that spans across popular culture from music to movies, sports to video games, fashion to food, reaching the coveted 18-24-year-old male audience. In 2016, the company successfully hosted its first ComplexCon in Long Beach, California, attracting top brands and over 35,000 attendees to the two-day cultural festival.
Press Contact:
Vicki Hoffman
Account Supervisor
MediaMax for Prime Focus Technologies
vhoffman@mediamaxservices.com
T Shobhana
Vice President and Head
Global Marketing & Communications
Prime Focus Technologies
213.949.0628
t.shobhana@primefocus.com
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