Introduction

CLEAR® Digital Lab connects the production ecosystem, and acts as the Media Universe for secure content operations from content acquisition through distribution and archiving. It brings together the various stakeholders engaged in production and post production, for tasks like editorial, VFX, post production, sound, localization, mastering, and downstream distribution.

Built around CLEAR® Media ERP’s Primetime Emmy® award winning Production Cloud and Cloud MAM software modules, the solution is well equipped to handle scripted, unscripted, short form and digital content genres. It can also handle files of different resolutions, content types, help review and collaborate, track jobs and manage media logistics.

With CLEAR® Digital Lab, gone are the days of having to purchase hard drives endlessly, juggle with multiple formats, struggle to view Dailies or worry about transcoding and distributing assets for production, editorial, VFX, audio, marketing, exhibition, etc.

How it Works:

• Content is uploaded at a centralized content hub in the cloud for further processing and distribution
• PFT inserts forensic watermarking and digitally transfers content to different locations for editorial, VFX, post, sound etc.
• Review and approval of Dailies take place on PFT’s CLEAR® Production Cloud
• Digital Lab dashboards track real-time movement of content

At a Glance