Introduction

PFT’s unique ‘data led creativity’ approach helps push the boundaries of creative thought and redefine quality output benchmarks. Every day, our creative team delivers compelling content that cuts across networks, platforms, genres, and language - right from award-winning on-air promos (OAP) to out of the box brand campaigns, from stunning video catalogues to riveting television commercials starring A-list celebrities. We have over 550 creative minds, 185 edit suites, 14 Dolby 5.1 sound studios, along with our very own Tier 3 Data Center.

Promos

PFT is one of the world’s largest creators of promos for broadcast networks and OTT platforms. From ideation to delivery, we handle every aspect of a promo campaign’s lifecycle. Every month, we churn out approximately 1500 fresh promos and 15,000 versions & reversions. Our team of creative and technical professionals conceptualize, script, storyboard, produce, and deliver breathtaking promos to effectively support content campaigns.

• Creative Excellence: Unique storytelling techniques to create riveting promo campaigns
• Expertise across genres: Creation of promos for TV shows, films, sports, documentaries, children’s programming, animation etc.
• Extensive post-production capabilities: Specialists in 2D/3D animation, rotoscopy and audio finishing
• Sound Design: Dolby 5.1 sound studios with in-house expertise to create immersive sound experiences
• Versioning: Versioning of promos based on time duration, countdown time to telecast, language, pack shots etc.
• Localization: Delivery of promos in 60+ languages
• Scalability: Extensive in-house infrastructure that supports large-scale promo operations
• Cloud Technology: Our flagship product, CLEAR^® Media ERP offers a fast and easy solution for review, approval and delivery of content. Additionally, CLEAR^®’s revolutionary Promo Operations module provides end-to-end process orchestration for promo creation including versioning automation.